Bill Naito, Portland Legend
In commemoration of last month's #AAPIHeritageMonth, we were honored to recognize the remarkable accomplishments and invaluable contributions of Asian Americans and Pacific Islanders to our vibrant city and highlight William (Bill) Naito's inspiring philanthropic work and visionary leadership.
Fun fact: Naito Parkway is named after William Bill Naito (1925–1996), a man who played a pivotal role in shaping Portland as we know it today. His love for the city helped transform downtown during an economic downturn in the 1970s by purchasing and restoring historic buildings. Naito founded the Urban Forestry Commission and led the initiative to plant 10,000 trees. The Japanese-American Historical Plaza with the stunning cherry trees, photographed by thousands every spring, is another testament to Bill Naito's legacy.
Perhaps the most recognizable symbol of Bill Naito's vision is the White Stag reindeer with a red nose. It went dark in the 1980s, but Naito took over payments to keep the Rudolph sign bright until his death over the next ten years. He was also the president of the Portland Village Trolley, the intellectual ancestor of our Portland Streetcar.
Portland is robust, thanks to Bill Naito's contributions! Visit the Oregon Historical Society for a plethora of fun facts about the people and places that have shaped our city.
Photo credit: The Oregon Encyclopedia, Transportationhistory.org, and Travel Portland
The Pearl District Portfolio takes Pride in our Tenants and Community!
We are committed to ensuring this mixed-use district continues to function as a vibrant center of art and culture, urban housing, and creativity. Through the adaptive reuse of our eight distinct buildings, we continue to honor the Pearl District's history while providing a range of spaces unique and unequaled in Portland.
The Pearl District Portfolio is proud to participate in the NW Community Conservancy's (NWCC) humanitarian and security initiative to enhance safety and livability for all who live, work, learn, and play in our neighborhood.
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